 "38 percent of LinkedIn unique visits now come from mobile devices")
Accessing the Internet on-the-go is increasingly becoming a prerequisite among most of the web populace. And it looks like professional networking site LinkedIn is also seeing a big shift towards the mobile space. According to the official blog, the platform has said that it is now seeing 38 percent of unique visits from mobile. This is a huge step up from the eight percent that the platform saw in the first quarter of 2011.
LinkedIn has also noted that mobile users are two and a half times as active when compared to desktop-only users. The company’s SVP, Products & User Experience, Deep Nishar has said that the network will be rolling out a bunch of new mobile apps to address this shift as well.
Among the list is a revamped version of the Pulse news reader that pulls in the user’s LinkedIn info, integrates an iPad redesigned UI and also adds in a new experience called Intro. The new feature basically relies on the company’s recently bought over Rapportive to fuse professional info from LinkedIn profiles directly into the user’s Apple Mail app on an iPhone or iPad. Intro will be able to show the user’s LinkedIn profile photo, company. You can also see the job titles of the people you are be emailing and will have the option of connecting with them via the platform.
38 percent of LinkedIn’s unique visits come from mobile devices.
The company’s head honcho has estimated that LinkedIn will be having its “mobile moment” next year with more than 50 percent of the visits originating from mobile. It is important to note, though, that the platform is not saying that 38 percent of the traffic it sees in from mobile. One reason for this could be the fact that web users may land up spending more time per session browsing through its professional graphs.
LinkedIn is not the only one recognising the importance of mobile devices. YouTube recently announced that it is getting 40 percent of usage from mobile, while Twitter and Facebook get 70 percent and 41 percent of their ad revenue respectively from mobile devices.
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