200 million people have shared Facebook Look Back videos


It’s official: 200 million people across the world have created and watched their Facebook Look Back videos. Facebook personalised a minute-long video experience for every single of its users to celebrate its 10th birthday.

 

Sheryl Sandberg, Facebook’s COO announced the milestone in a question and answer session at the Goldman Sachs Technology and Internet Conference on Tuesday. Asked about the response generated by the Look Back videos, Sandberg said it was “amazing”. She also mentioned that 50 percent of people who watched their Look Back videos – about 100 million of them – shared it with their family and friends on their News Feeds.

 

Look Back videos, since their release on February 4, have become the talking point for all Facebook users. They’ve also been at the helm of heart warming viral stories on the Internet. Facebook reportedly granted access to a grieving father from Missouri, US, to view his late son’s Look Back video.

 

The videos were also a cause of annoyance and eventually memes when the flood of Look Backs hit user News Feeds, depriving them of pretty much every other story posted by pages and friends.

 

In case you haven’t seen it yet, your Look Back video is a moving collage of your photos and moments you’ve shared on Facebook since the time you joined and your first moments on the site. Of course, this also meant that a lot of unflattering pictures went up, some involving “that” party and some with hugs and kisses shared with an ex.

 

To solve this issue, Facebook also released an edit tool that you can use to replace and remove images from your Look Back video and make it share-worthy. If you’re yet to see your Look Back videos, you can head on to facebook.com/lookback and generate one for yourself.


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