So Apple launched not two, but three iPhones this year. And after all these years of being the rich kid on the block, Apple outdid itself and created the most exclusive, and expensive, iPhone yet. That alone is reason enough to buy this phone, but it is expensive and maybe you, or your better half, might need more convincing. We're here to help you out of this dilemma.
A couple of years ago, an iPhone was an object most college kids would crave for (I did too), but could never have because of its steep price tag. Apple (with some help from Steve Jobs) had succeeded in making an iconic smartphone, which almost turned its users into a cult of evangelists.
Today, the iPhone is no longer that premium product, “it’s just an iPhone”. The sole reason for this is Apple’s refusal to change its three-year old design, one that has been the same since the iPhone 6. In fact, even Samsung after several attempts (S4, S5, S6 and the S7) over the years actually came up a gorgeous new design in the form of the Galaxy S8. Next up for Samsung? Folding displays I guess.
So what would you do if you were Apple? Well, you would technically introduce a new hero product, but since this is the Apple of 2017, let’s just settle for a more expensive iPhone instead!
And so we have the iPhone X (it's pronounced 'ten' and not 'ex'), which did not change, revolutionize or re-invent the wheel, but just added a wide notch at the top of that display.
And just with that Apple introduced a new level of iPhone, one that might actually look and feel premium once again after all these years.
So this year, we have the “standard” Apple iPhone 8 and 8 Plus for “mere mortals” and then there’s the iPhone X for the elite, because not everyone can “afford” a smartphone that starts at Rs 89,000 (this applies more to India than the US, where the X is cheaper). As mentioned earlier, supply constraints also mean that the X will be very exclusive, for a few months anyway.
But what if you have the monies in place (I'm assuming you've run out of spare kidneys by now) but are hesitant about taking the plunge, maybe even sinking your life's savings into a single device?
Well, here’s ten reasons that could help you convince yourself that the iPhone X is worth of each and every one of your hard earned rupees.
Design: Whether you like it or not, at least it's distinctive
The iPhone X does look different. It’s the first major redesign that Apple had introduced in three years. Even if you don't like the design, it's distinctive and people will finally know that you have a new iPhone. Who cares about performance and features, right?
Stainless steel: Aluminium is so old school
Indeed, while the industry is moving towards the use of glass and aluminium, steel might as well will be the next frontier. While it is stronger, it is hard to get a scratch on stainless steel. And it looks premium, making the brushed the matte-finished aluminium backs on older iPhone models, look dated. More importantly, it is easier to Apple to make mirror like finishes, without the risk of getting those edges scratched, like with the Jet Black iPhone 7 models. Come 2018, we can expect every Android manufacturer to follow suite.
Size: The Goldilocks phone
The iPhone X is actually quite small in comparison to an iPhone 8 Plus. Blame that edge-to-edge OLED display, but it sure feels practical to be able to hold and view more display and less bezel. See, the iPhone X uses an aspect ratio of 19.5:9, which is taller than on previous iPhones. Coupled with the edge-to-edge design, you get a phone that sits between the smaller iPhone 8 and the larger iPhone 8 Plus. It's neither too small nor too big. This is the goldilocks iPhone. Or so you must tell yourself.
Battery life: The more the merrier, right?
The iPhone X packs in the largest the battery on an iPhone this year. Despite being smaller in size, the iPhone X packs in a 2,716 mAh battery in comparison to the iPhone 8 Plus’ 2,691 mAh unit. The display, being an OLED panel, will also give you better battery life.
A new user experience
Apple's iOS hasn't changed much over the years. The last major change to iOS came with iOS 7 in 2014, when Apple dumped skeuomorphism in favour of a more modern design. iOS 11, while a visual improvement on the iPhone, doesn't dramatically change how we use our phones. With the iPhone X, all of this is set to change. We can expect an entirely new set of gestures and usage models, all of which will set this iPhone apart from till at least 2018, when the iPhone 9 or its equivalent arrives.
Think of it this way, you'll be a year ahead of everyone else.
Face ID: Touch ID is passé
Why physically unlock your phone when you can unlock it by simply glancing at the screen? Better yet, you never again need to worry about oily or wet fingers or freezing hands because your skin need never come near that sapphire-glass Touch ID sensor. According to Apple, the probability of a random person unlocking your iPhone with Face ID is one in a million, which also makes it more secure than Touch ID.
Portrait Lighting and selfies: Take duck face to the next level
There is no other iPhone in existence that will let you click selfies with an enhanced depth of field and enhanced lighting. The new Portrait Lighting mode for selfies, which is only available on the iPhone X will transform your selfie game. Portrait-Lighting-optimised Duck face will never have looked so good!
Animoji: Nothing can be more expressive than a talking cat
Apart from Face ID and the Portrait mode, the TrueDepth camera on the iPhone (that annoying notch that breaks into the top of the iPhone’s display) can also be used to have some fun. While still in a nascent stage, Animoji lets you add character to your emojis. The TrueDepth camera system analyses data from more than 50 different muscle movement on your face and can then mirror those expressions on to 12 different emoji. Animoji's are better than emojis and more fun than gifs. It's 2017, get with the times!
Super Retina OLED display with HDR: The best display on a smartphone
Considering that this is the first Retina OLED display from Apple, we can expect it to be top class. OLED displays have been available for a long time now, but Apple stubbornly refused to put them in an iPhone, until now. Why? Quality! OLED offers a tonne of advantages over the regular LCD displays found in every other iPhone and most other phones. However, OLED, it's simply not been feasible to make colour-accurate OLED displays for phones. Even the stellar Samsung Galaxy S8 and S8 Plus use OLED panels that suffer from a noticeable red tint. Lesser device makers, in fact, oversaturate the colours on their displays to make them look more "vivid".
Apple promises that the iPhone X's display will be best in class, and we see no reason not to take Apple's word for this. At a time when Android is still struggling to support wider colour gamuts, Apple's already made wide gamut displays mainstream. And anyway, why wouldn't you want a phone with the best smartphone display ever made?
That notch: It'll be iconic
Every iPhone in the past, whether in an emoji on iOS, an icon on a Mac and even in real life has so far been identifiable with its iconic display on the front with a Home button below. Ten years down the line, Apple took that one big step and got rid of that iconic design to make more place for a bigger display. And with that, they also changed the identity of the iPhone. It may have an annoying notch at the top, but it still is the only one in existence with an edge-to-edge display and is a template for the future.
If you wouldn't want to own what will be the most iconic iPhone ever made, after the original iPhone and the 4S, we don't know who will!
Updated Date: Oct 27, 2017 10:02 AM