‘Might change Apple for the better’ says Masimo CEO on spending $100mn in Apple Watch IP case

The ban on selling their premium smartwatch in the US, right before the holiday season, was one of the biggest setbacks that Apple has had to deal with, in years. Although the ban has been stayed for now, and Apple Watch Series 9 is back in the market, Masimo CEO Joe Kiani plans on continuing his crusade against the Cupertino-based tech giant. In an exclusive interview with The Wall Street Journal, Kiani has affirmed his commitment to the ongoing patent dispute with tech giant Apple. Kiani sheds light on his determination to persevere, stating, “No one is standing up to them. If I can do it, it might change Apple for the better.” The battle, which started in January 2020, has already incurred approximately $100 million in legal expenses for Masimo, a noteworthy sum considering the company’s 2022 profit was around $144 million, according to a report by the Wall Street Journal. Despite warnings from Masimo employees and associates about the risks of challenging Apple, Kiani remains resolute, asserting, “People were telling me I’m crazy and I can’t go against Apple. They have unlimited resources.” While acknowledging that Masimo’s legal confrontations with Apple could span several more years, Kiani highlights the company’s history of triumphing in similar cases. In 2006, he successfully concluded a seven-year patent dispute with Nellcor, securing nearly $800 million in damages and royalties. In 2016, Masimo emerged victorious in a patent-infringement case against Royal Philips, receiving $300 million in damages and establishing a licensing deal generating “more than $1 billion for Masimo.” Despite these successes, Apple has yet to engage in “serious discussions about a settlement” with Masimo, according to Kiani. While expressing openness to a resolution, Kiani emphasizes the necessity for Apple’s involvement, stating, “It takes two to tango.” Concluding the interview, Kiani reflects on his motivation for taking on the tech giant, stating, “I feel like I have to do this. If I can change the most powerful company in the world from continuing to act badly, that’ll have more impact on the world than anything else I’m doing.” The Masimo CEO remains steadfast in his pursuit of what he believes to be a crucial stand against Apple’s practices. (With inputs from agencies)