Micromax's big plans: Russia launch, 4G devices and Windows phone

Indian-smartphone manufacturer, Micromax could soon launch a 4G-enabled device, and a new Windows Phone device, according to a report in the Economic Times. Micromax co-founder Rahul Sharma told ET in an interview that “We are working on a Windows phone and you might see something from us around mid of next year.” He also said “the company will launch 4G enabled handsets by December 2014.” Sharma also told ET that the company plans to double production. He is quoted as saying, “Our internal target is to double sales (production) to around 50 million by next year since we’re going global. Within 12-18 months you should see some action from our side (in local manufacturing).”   [caption id=“attachment_1073359” align=“alignleft” width=“380”] Micromax logo is seen in this file photo.[/caption] The company will also be launching smartphones in Russia by December, according to the report. Micromax recently roped in Hollywood actor Hugh Jackman as its brand ambassador as part of its attempt to build a global image. Micromax is currently the second-highest-selling brand of smartphones in India, after Samsung and the company has been increasing its market share at a steady pace. The company recently launched the Canvas Turbo smartphone which has a full HD screen , a quad-core processor and a 13 megapixel camera. Micromax has priced this smartphone at Rs 19,990 and is now eager to shed its image of the cheap, brand. Flagship smartphones from Micromax are no longer priced under Rs 15, 000 as it was with the Canvas HD. The Canvas 4 was priced close to Rs 18,000 at the time of launch.