 "McAfee launches ‘world’s first’ AI-powered deepfake detector in India, prices it at Rs 499")
McAfee has rolled out its latest cybersecurity innovation, the Deepfake Detector, in India. Touted as the “world’s first” AI-powered tool for identifying manipulated videos, this release aims to combat the growing wave of deepfake scams and misinformation. At an affordable price of Rs 499, the product is designed to equip users with cutting-edge technology to stay safe in an increasingly AI-driven digital landscape.
Combatting deepfake scams
The Deepfake Detector arrives at a time when AI-generated scams are becoming a widespread issue. Recent research by McAfee indicates that an average Indian encounters nearly five deepfake videos daily, and two-thirds of the population know someone who has fallen victim to such scams in the last year. The growing sophistication of these deceptive videos has made them harder to spot, creating a pressing need for reliable tools like this one.
The detector, which works seamlessly on select devices, can analyse videos in real-time to flag altered audio and visuals. Users no longer need to manually upload files for detection, as the tool operates automatically, providing instant alerts about potential manipulation.
Privacy-focused AI technology
McAfee highlights its commitment to privacy with this new tool. The Deepfake Detector processes all data directly on the user’s device, eliminating the need to collect or store personal audio or video information. This design ensures that users retain complete control over the detection process, with the option to enable or disable the feature as needed.
Trained on a vast dataset of samples, the tool’s AI model has been fine-tuned to identify manipulated content accurately. Available in English, it integrates with select Copilot+ PCs in India, offering a streamlined user experience.
Empowering consumers with AI resources
In addition to the Deepfake Detector, McAfee’s Smart AI Hub provides users with interactive tools and resources to help them better understand and combat AI-generated scams. According to McAfee’s engineering lead, the goal is to empower users with advanced technology, allowing them to make more informed decisions online.
While AI content isn’t always malicious, tools like the Deepfake Detector help users navigate the complexities of the digital world, ensuring they can trust what they see and hear. With its affordable pricing and robust features, McAfee’s latest offering positions itself as a vital tool for safeguarding against the rising threat of deepfakes.
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