 "The craze for iPhone has reached India as well as long queues of people waited outside the stores in Delhi, Mumbai and Bengaluru. People have been waiting since midnight at some of the stores. Reuters")
The long-awaited release of Apple’s brand new iPhones in India happened on Friday, with hundreds of loyal customers lined up outside stores in Delhi, Mumbai and Bengaluru. The frenzy was such that a scuffle broke out at the Apple store in Mumbai’s BKC Jio Centre.
A little before 6 am, a scuffle broke out among some of the customers who had queued up, prompting the security personnel to intervene.
Visuals show a group of Apple customers exchanging blows and being taken away by both private and government security personnel. The police were also forced to resort to mild caning and dragged the miscreants out.
As per the city police, there were about 300 customers in two different lines outside the Apple Store, and the minor scuffle erupted because one person tried to break into the queue.
Impact Shorts
More ShortsIn the run-up to the retailing of the newest series launched earlier this month in the US, Apple had put up a unique marketing display outside the store and its chief executive, Tim Cook, has even shared a picture of the Mumbai store on his social media handle.
Meanwhile, in Delhi’s Saket, the queue stretched across two floors of the mall, with some seating arranged for customers waiting to buy the new iPhone.
A similar scene played out at Apple’s other two stores in India, located in Bengaluru and Pune.
The iPhone 17 prices start at nearly Rs 83,000 and go up as per the model.