 "A foldable iPhone from Apple will take foldable smartphones away from the niche category where it has been stuck for sometime, and make it mainstream. Image Credit: Image Credit: iOS Beta News")
Apple seems to be gearing up for some exciting changes, with reports pointing to a sleeker, cheaper iPhone 17 Air and the company’s long-awaited foray into foldable devices. These developments could reshape Apple’s product line, offering fresh appeal to consumers who’ve grown used to incremental updates.
A recent report by The Wall Street Journal reveals Apple’s ambitious plans, which include not only a redesigned iPhone for 2025 but also foldable models that could hit the market as early as 2026. Here’s what’s in store.
iPhone 17 Air: Ultra-thin and affordable
The iPhone 17 Air is shaping up to be a standout device. Unlike earlier expectations that it would carry a hefty price tag, it’s now reported to cost less than the Pro models. Positioned as a sleeker and simpler alternative, the iPhone 17 Air is expected to replace the iPhone 16 Plus, with a starting price of around $900.
Apple is said to be focusing on an ultra-thin design for this model, which will likely make it one of the thinnest smartphones on the market. To keep costs down, the device will feature a simplified camera system, appealing to users who prioritise aesthetics and portability over professional-grade photography features.
With its lightweight build and attractive price point, the iPhone 17 Air could help Apple reach consumers looking for a premium iPhone experience without breaking the bank.
Foldable iPhones and more
Apple’s foldable journey has been a long time coming, and the latest reports suggest that two foldable devices are in the works: a foldable iPhone and a larger device that could double as a laptop. The foldable iPhone, which is prioritised for release, is expected to feature a display larger than the iPhone 16 Pro Max’s 6.9 inches when unfolded, potentially reaching over 7 inches.
The design will reportedly favour an inward-folding screen, similar to competitors, after challenges with hinge durability and display creasing delayed its launch. Apple is aiming for a 2026 release, but perfectionist tendencies could push the timeline further.
Meanwhile, the larger foldable device—rumoured to be an iPad Pro with a 19-inch display—could cater to professionals and creatives. While it was initially expected to launch first, Apple seems to be focusing on the foldable iPhone as the flagship foldable product.
Apple to change how we see foldables
Foldable devices remain a niche market due to high costs and durability concerns, but Apple’s entry could change the game. By refining the hinge technology and reducing production costs, the company hopes to make foldables more appealing to mainstream consumers.
If priced competitively, a foldable iPhone could attract a new wave of buyers, offering a larger display and compact design as a unique selling point. The foldable models may forego some Pro-level features, such as advanced camera systems, in favour of their innovative form factor.
As for the iPhone 17 Air, it represents a step towards revitalising the iPhone lineup. With its ultra-thin design and affordable pricing, it could draw interest from users who prioritise style and portability. Together with foldable devices, Apple seems poised to deliver a major shakeup in the coming years.
While the iPhone 17 Air could arrive in 2025, foldable models are expected between 2026 and 2027, setting the stage for a new era in Apple’s hardware evolution. Whether foldables can escape their niche market status remains to be seen, but with Apple in the mix, their popularity could skyrocket.