India becomes Anthropic’s second-largest market for Claude AI

The cut-throat competition in the global AI race is no secret, and now Anthropic is taking its next big step. The company behind Claude AI has expanded its footprint in India, opening a new office in Bengaluru to strengthen ties with one of its fastest-growing markets.

Anthropic claims that Claude, its conversational AI, is now one of the most widely adopted large language models in India, powering everything from coding and classroom learning to business automation and agricultural analytics.

With India now ranked as Anthropic’s second-largest global market, right after the United States, Claude’s success highlights how rapidly Indian professionals are embracing practical, homegrown AI tools.

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Anthropic says leading Indian enterprises and startups are already using its Claude models to transform how they build and deploy software. From startups in Pune to IT giants in Hyderabad, Claude has become a trusted digital colleague. Anthropic’s data shows that India leads globally in technical usage, particularly in software development, app building, and legacy system modernisation.

For instance, Air India is leveraging Claude Code to help developers ship custom software faster and at lower cost, as part of a broader push to integrate agentic AI across its operations.

Moreover, at CRED, the use of Claude Code has reportedly enabled engineers to deliver new features twice as fast while improving test coverage by 10 per cent. Meanwhile, Cognizant is rolling out Claude to 3,50,000 employees globally to modernise legacy systems, accelerate software development, and drive AI adoption across its enterprise client base.

Among India’s startups, Anthropic says the trend is equally strong. At Razorpay, AI now underpins risk systems, decision-making, and day-to-day operations. Enterpret relies on Claude to power its AI assistant, with its engineering team using Claude Code daily to build new tools. The startup has even developed an MCP integration that feeds customer insights directly into Claude.

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Another success story is Emergent, an AI-powered platform that allows anyone to build software simply by describing what they want in plain language. Anthropic says Emergent has already reached $25 million in annual recurring revenue and two million users in under five months, and was built entirely using Claude.

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In classrooms, Claude doubles as an AI teaching assistant, helping students understand code logic and complex science concepts. An AI-powered assessment tool piloted in Indian schools hints at how education is evolving through generative AI.

One of the company’s most significant partnerships is with Pratham, one of India’s largest education nonprofits, which selected Anthropic as its first strategic AI lab partner. The two organisations share a commitment to safety, educational rigour, and equitable access to technology.

Pratham’s Anytime Testing Machine, powered by Claude, is currently being piloted with 1,500 students across 20 schools, with plans to expand to 100 schools by the end of 2026.

Earlier this year, the tool was adapted for over 5,000 learners in Pratham’s Second Chance programme, which supports women who have dropped out of formal schooling. The AI-powered system aims to create flexible and credible learning pathways, helping students practise for exams and gain recognised certifications.

Anthropic also claims to be collaborating with the Central Square Foundation to use EdTech and AI more effectively to educate children from underserved communities.

Under this initiative, Anthropic will provide technical expertise, mentorship, and API credits to organisations developing AI-enabled tools such as personalised tutors, teacher coaching solutions, and assessment-driven learning platforms.

According to the company, the long-term goal is to extend the reach of AI-driven educational tools to more primary school students across India, bridging learning gaps and enhancing teaching quality through responsible and scalable use of generative AI.

Even small businesses have joined in, using Claude to automate tasks like analytics, reporting, and customer engagement, showing that the AI boom isn’t confined to big tech anymore.

More than a chatbot: India’s creative spin on AI

India’s relationship with Claude goes far beyond chatbots. Startups are using the model in agriculture, analysing soil and weather data to help farmers make smarter decisions in local languages. NGOs have built AI interfaces in Hindi and Tamil to make public information more accessible.

Anthropic’s new Bengaluru hub will anchor local hiring, research, and partnerships with Indian startups, universities, and government bodies. The company also aims to enhance Claude’s understanding of Indian languages through improved data and fine-tuning, making future versions more naturally conversational across regions.

“India is where creativity meets scale,” a company spokesperson said. “We’re seeing Claude being used in ways we never imagined, from teaching aids to real-time logistics planning.”

As usage doubles and new industries join in, Claude’s role in India is shifting from assistant to indispensable partner. For Anthropic, the Bengaluru office is more than an expansion, it’s a statement.

India isn’t just consuming AI; it’s helping define its next chapter. With curiosity, creativity, and code driving the momentum, Claude seems to have found its perfect match.