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Google testing AI-powered feature called PermissionsAI to block pop-up ads
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  • Google testing AI-powered feature called PermissionsAI to block pop-up ads

Google testing AI-powered feature called PermissionsAI to block pop-up ads

FP Staff • January 16, 2025, 11:14:01 IST
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PermissionsAI works by using Google’s “Permission Predictions Service” and Gemini Nano v2, which look at a user’s past responses to similar requests. If users always deny pop-ups, PermissionsAI will quietly store the request out of sight

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Google testing AI-powered feature called PermissionsAI to block pop-up ads
PermissionsAI is just the latest feature where AI is getting involved in Chrome. Google’s Gemini AI is already helping organise tabs, compare products, and even assist with text writing. Image Credit: Reuters

Google is testing a new feature for Chrome that could make browsing a lot less irritating. It’s called PermissionsAI, and it’s designed to handle those constant pop-up requests asking for permission to access your location or send notifications. The idea is simple: use AI to predict if you’re likely to say ‘yes’ or ‘no’, and if it thinks you’ll deny, it keeps the request out of your face.

PermissionsAI works by using Google’s “Permission Predictions Service” and Gemini Nano v2, which look at your past responses to similar requests. If you’re the type to always deny pop-ups, PermissionsAI will quietly store the request out of sight, so it doesn’t bother you with yet another loud notification. In short, it tries to make browsing smoother and less annoying by taking care of those little disruptions.

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How does PermissionsAI work

The clever part of PermissionsAI is that it learns from how you’ve responded in the past. So, if you’re someone who generally blocks all notifications, the AI will just tuck the request away where you can see it later, rather than flashing it right in front of you. It’s a small but smart way of keeping pop-ups at bay and making your time online a bit more peaceful.

Right now, PermissionsAI is still in the testing phase on Chrome Canary, which is the version of the browser used by developers. It’s not available to the public yet, but it’s paired with Google’s Safe Browsing tool, which protects users from harmful sites. So even if the AI makes a mistake, it won’t cause any damage to your device.

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AI’s growing role in Chrome

PermissionsAI is just the latest feature where AI is getting involved in Chrome. Google’s Gemini AI is already helping organise tabs, compare products, and even assist with text writing. While PermissionsAI isn’t as flashy as these other features, it’s still a big deal for anyone who’s tired of constantly being bombarded by pop-up requests.

That said, the way PermissionsAI works isn’t entirely clear. Google hasn’t revealed exactly how the AI calculates whether you’re likely to click ‘Allow’ or ‘Deny’, but it’s safe to assume that machine learning plays a key role. The idea is that by understanding your browsing habits, Chrome can make your experience less interrupted.

Can PermissionsAI get it right?

So, is it all smooth sailing from here? Maybe, but there’s still a question of how accurate the AI will be. While fewer pop-ups sound great, the system might occasionally get it wrong. For example, if it predicts you’ll deny a request and you actually wanted to accept it, you could miss something important.

However, if PermissionsAI manages to filter out the distractions while still letting you make decisions when it matters, it could quickly become one of the most appreciated features of Chrome. Let’s just hope it gets the balance right.

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