EU steps in to make sure Google gives rivals access to AI services, data

The European Union said on Tuesday it’s stepping in to make sure Google gives rival AI companies and search engines access to Gemini AI services and data as required by the bloc’s flagship digital rulebook.

The executive arm of the 27-nation bloc said it was opening up so-called “ specification proceedings ” to ensure that Google complies with the sweeping Digital Markets Act, which requires Big Tech companies to give smaller players equal access to hardware and software features.

Brussels said part of the proceedings will specify how Google should give third-party AI companies “equally effective access to the same features” available through its own services.

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The EU will also look at whether Google is giving competing search engines fair and reasonable access to Google Search data. This will include whether AI chatbot providers are eligible to access the data.

The proceedings fall short of an investigation and must wrap up in six months with draft measures that Brussels will impose on Google.

Clare Kelly, Google’s senior competition counsel, said she was concerned about the reasons behind the procedure.

“Android is open by design, and we’re already licensing Search data to competitors under the DMA,” Kelly said in a statement.

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“However, we are concerned that further rules, which are often driven by competitor grievances rather than the interest of consumers, will compromise user privacy, security, and innovation.” Teresa Ribera, who oversees competition affairs as executive vice president of the European Commission, says it seeks to “maximise the potential and the benefits of this profound technological shift by making sure the playing field is open and fair, not tilted in favour of the largest few.”

The move adds EU pressure on Google, which is facing antitrust scrutiny after the bloc’s regulators last year started investigating whether the company gave itself an unfair advantage through the use of online content for its AI models and services.