 "For creative professionals, HP rolled out the ZBook Ultra G1a and Z2 Mini G1a, hailed as the most powerful mobile workstation and mini workstation in the world. Image Credit: HP")
At this year’s CES, HP stole the show with a dazzling array of AI-powered gadgets aimed at transforming work and play. From cutting-edge business tools to gaming marvels, the tech giant showcased its commitment to innovation and personalisation. With AI leading the charge, HP’s new releases promise to elevate productivity and gaming experiences to a whole new level.
The announcements spanned across two major areas—business-focused devices to boost productivity and gaming solutions designed to deliver unmatched performance. Both lines reflected HP’s drive to meet evolving demands with advanced AI technology.
AI at work: Smarter devices for smarter professionals
HP unveiled a range of AI-powered laptops designed to make the workplace more efficient and engaging. The EliteBook Ultra G1i, dubbed “the world’s most immersive AI business notebook,” features a built-in recording studio and a sharp 3K OLED display, enabling professionals to collaborate seamlessly. Another standout was the EliteBook X Flip G1i, a versatile device that adapts to various workstyles with its laptop, tablet, and tent modes.
HP’s focus wasn’t just on aesthetics. These devices are powered by Intel Core Ultra processors, offering up to 48 TOPS of AI performance. Professionals can multitask, create presentations, and manage heavy workflows at lightning speed. Built-in AI tools, like the HP AI Companion, further enhance productivity by summarising documents and personalising settings, letting users focus on what matters most.
For creative professionals, HP rolled out the ZBook Ultra G1a and Z2 Mini G1a, hailed as the most powerful mobile workstation and mini workstation in the world. These compact powerhouses, developed in collaboration with AMD, support heavy-duty workflows like 3D design and local LLMs, all while fitting into a sleek, portable package. HP’s co-engineering with Adobe also led to the creation of HP Z Captis, a device designed to break creative boundaries, which snagged a CES Best of Innovation award.
Gaming unleashed: OMEN AI and the power of personalisation
Gaming enthusiasts weren’t left out either. HP made waves with its OMEN AI, a revolutionary tool that offers one-click performance optimisation. Gamers no longer need to trawl forums or experiment with settings to achieve peak FPS—OMEN AI learns and adapts to deliver the best performance with minimal hassle. It launched with support for Counter-Strike 2, with more games to follow.
The star of HP’s gaming lineup was the OMEN Max 16, the company’s most powerful gaming laptop to date. It comes packed with Intel Core Ultra or AMD Ryzen AI processors and NVIDIA RTX 50 Series GPUs. Features like the new OMEN Cryo Compound, which improves heat dissipation, ensure smoother, uninterrupted gameplay. Gamers can also personalise their experience with the laptop’s RGB light bar and per-key RGB keyboard, controllable through OMEN Light Studio.
Impact Shorts
More ShortsThe gaming portfolio also introduced the OMEN 32x Smart Gaming Monitor, HP’s first display with built-in Google TV. This monitor bridges gaming and streaming, supporting consoles, laptops, and even Android phones. Gamers can switch effortlessly between devices while enjoying a stunning 4K UHD display with a 144Hz refresh rate. The HyperX Pulsefire Saga mice family rounded out the lineup, offering modular designs that cater to every gamer’s unique needs.
HP’s vision for the future
HP’s announcements reflect a clear vision: to seamlessly integrate AI into devices that enhance both productivity and leisure. Whether it’s the workplace or the gaming arena, HP’s innovations aim to empower users with smarter, more intuitive tools. The Thunderbolt 4 G6 Docks, for instance, take connectivity to the next level, waking up devices before users even sit down.
Pricing and availability for many of these devices were also shared. The EliteBook Ultra G1i starts at $2,019, while the OMEN Max 16 gaming laptop will be available from $1,699.99. The HyperX Pulsefire Saga Pro Wireless Mouse, launching in March, will retail at $119.99.
As CES 2025 demonstrated, HP is pushing boundaries to shape a future where AI isn’t just a buzzword—it’s a game-changer. With products that cater to professionals and gamers alike, HP is poised to redefine how we work and play, one innovation at a time.