Tesla to end customer referral plan starting 1 February, tweets CEO Elon Musk

Tesla operates its own stores but does not use franchised dealers or traditional ads and marketing.


Tesla's customer referral incentive plan will end on 1 February, the electric carmaker’s Chief Executive Officer Elon Musk tweeted on Thursday, citing costs.

A Tesla sales and service center is shown in Costa Mesa, California. Image: Reuters

A Tesla sales and service center is shown in Costa Mesa, California. Image: Reuters

Musk tweet here that the referral program is ending because "it's adding too much cost to the cars, especially Model 3".

The billionaire in the past few months has been pushing for cost-cutting initiatives to boost the company’s profitability.

Introduced in 2015, personal referral codes gave new buyers six months of free supercharging and prizes for existing owners such as launching personal photos into deep space or invites to a Tesla event.

Tesla operates its own stores but does not use franchised dealers or traditional advertising and marketing.


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