Citroën India Launch highlights: C5 Aircross is the first SUV to launch in 2020, brand to launch in 2021

The Citroen brand will officially launch in India in 2021 and a car will release every year.

French carmaker Peugeot PSA, which is the parent company of Citroën, revealed its plans for the Indian market at its event in Chennai and also announced its first SUV for India, called the C5 Aircross will come in 2021.

Citroën India Launch highlights: C5 Aircross is the first SUV to launch in 2020, brand to launch in 2021

Citroen. Reuters

Present at the event were Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA, Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, and Roland Bouchara, Senior Vice President Sales & Marketing, Citroen India.

These officials have shed light on the carmaker's plans for the Indian market, its roadmap, scope, and strengths. The brand will officially launch in India in 2021.

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    Here's the C5 AirCross from all angles

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    Citroen for India

    Citroen’s punchline says, “Inspired by you” and this is how India inspires Citroen. Note the reference to the Ambassador - a brand name that is now owned by the PSA Groupe.

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    C5 Aircross announced

    Comfort will also be a big talking point for the C5 Aircross- Citroen’s first car for the Indian market

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    Citroen Dealerships

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    The iconic Ambassador

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  • 14:26 (IST)

    PSA's India goals

    PSA will competitively make local and localise components. The brand has struck a partnership with TCS for engineering. The Powertrain manufacturing will start in 2019 in Hosur plant in collaboration with Avtec.

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    PSA's sales

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    A live stream of the event

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    A small introduction to Peugeot PSA

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    Significant local partnerships with CK Birla group

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    Local partnerships with CK Birla group

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    The event has started!

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    Fully electric Ambassador? 

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    Under the wraps is the first vehicle for the Citroen brand in India - the C5 Aircross

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    Citroen plant in India

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    Peugeot and Birla

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    Hello and Welcome to the launch of the Citroen brand in India

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