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French carmaker Peugeot PSA, which is the parent company of Citroën, revealed its plans for the Indian market at its event in Chennai and also announced its first SUV for India, called the C5 Aircross will come in 2021. [caption id=“attachment_6380631” align=“alignnone” width=“1024”]
Citroen. Reuters[/caption] Present at the event were Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA, Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, and Roland Bouchara, Senior Vice President Sales & Marketing, Citroen India. These officials have shed light on the carmaker’s plans for the Indian market, its roadmap, scope, and strengths. The brand will officially launch in India in 2021.
Citroën India Launch highlights: C5 Aircross is the first SUV to launch in 2020, brand to launch in 2021
The Citroen brand will officially launch in India in 2021 and a car will release every year.
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Here’s the C5 AirCross from all angles
Citroen for India
Citroen’s punchline says, “Inspired by you” and this is how India inspires Citroen. Note the reference to the Ambassador – a brand name that is now owned by the PSA Groupe.
C5 Aircross announced
Comfort will also be a big talking point for the C5 Aircross- Citroen’s first car for the Indian market
Citroen Dealerships
Citroen will set up state-of-the-art retail dealerships and will allow customers to rate their cars, dealerships and experience to maintain a tight leash on quality and customer service
The iconic Ambassador
Citroen inspires the Indian values with the Ambassador it launched so many years back and which is still being used as a symbol of the Indian government.
PSA’s India goals
PSA will competitively make local and localise components. The brand has struck a partnership with TCS for engineering. The Powertrain manufacturing will start in 2019 in Hosur plant in collaboration with Avtec.
PSA’s sales
Groupe PSA is primarily aiming at three markets which are India, North America and Russia. Outside of Europe PSA has more than 50 percent of sales. The company has achieved 1 million sales in the last year.
A live stream of the event
A small introduction to Peugeot PSA
Significant local partnerships with CK Birla group
Local partnerships with CK Birla group
The event has started!
Fully electric Ambassador?
Under the wraps is the first vehicle for the Citroen brand in India – the C5 Aircross
Citroen plant in India
Citroen’s production facility outside Chennai supply powertrains and transmissions. The factory is said to have a total production capacity to roll out 2,00,000 engines and 3,00,000 transmissions annually. With an investment of Rs 600 crore, the facility will roll out 50,000 cars in the first year.
Citroen in India
In April 2016, PSA Group revealed its ‘Push to Pass’ six-year long growth plan for the plan and the company said that they would step in India by 2018 and would launch the first Citroen product by 2021.
Peugeot and Birla
PSA Group and Avtec Ltd, a CK Birla Group company inaugurated their Hosur plant in November 2018. The plant manufactures and supplies powertrains for global and domestic markets.
Hello and Welcome to the launch of the Citroen brand in India
French carmaker Peugeot PSA, the parent company of Citroen, is all set to reveal its plans for India today at a function held in Chennai.