Apple to unveil new M4-powered MacBooks soon, likely to launch new keyboard, Magic Mouse too

After months of speculation, Apple seems ready to pull back the curtain on its latest M4-powered Macs. Despite fears that time was running short for a 2024 launch, the tech giant appears to be right on track.

A well-known leaker has hinted that Apple is planning an event on 30th October in the US, which could finally mark the debut of these eagerly awaited machines.

The upcoming upgrades are set to include the MacBook Pro, iMac, and Mac mini. While rumours of an in-person keynote have been swirling, it seems Apple may opt for a more low-key online rollout this time around, likely combining videos and press releases to make the announcements.

Notable Apple analyst Mark Gurman has reported that media and content creators have been invited to hands-on sessions on the day, signalling that the official reveal could happen even earlier – perhaps early next week.

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Adding fuel to the fire, Apple’s retail stores have reportedly seen dwindling stocks of iMacs, MacBook Pros, and Mac minis, as well as the Magic Keyboard, Mouse, and Trackpad. This kind of inventory shortage often hints at new models arriving soon. And given that these peripherals still lack USB-C ports, an update would align perfectly with Apple’s recent push to standardise its devices.

Previous rumours suggested Apple would launch the new Macs around 1st November, and with an in-person event unlikely, all signs point to an online reveal. This mirrors Apple’s approach last October during its “Scary Fast” event, which focused on Mac announcements delivered via slick online presentations.

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While the M4 chip is expected to bring significant improvements, its introduction isn’t exactly a surprise. Apple already launched the chip in its latest iPad Pro back in May, which means one of the key features has been in the public eye for months. This might be why Apple is opting for a press release strategy rather than an elaborate event – especially since only the Mac mini is rumoured to feature a design refresh.

Whether the unveiling comes through a series of press releases or a polished online event, it’s clear that new Macs are just around the corner. Keep an eye out for more updates over the next few days – the wait is almost over.