 "Apple to launch a bunch of new M4 Macs in a ‘week of announcements’ starting October 28")
Apple has finally confirmed (well, sorta) that a slew of Mac-related announcements is just around the corner, putting an end to weeks of speculation. Starting on Monday, October 28, 2024, the tech giant promises an exciting week filled with product news, as teased by Greg Joswiak, Apple’s Senior Vice President of Marketing, in a playful post on X (formerly Twitter).
The teaser, featuring a winking Finder icon bathed in colours that match Apple’s redesigned Siri palette, has certainly piqued curiosity among Apple enthusiasts. While Apple hasn’t dropped any specific product names, a flood of rumours and leaks suggests the arrival of M4-powered Macs, which could include two new MacBook Pros, an updated iMac, and a redesigned Mac mini.
Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned… pic.twitter.com/YnoCYkZq6c
— Greg Joswiak (@gregjoz) October 24, 2024
What’s on the horizon for Apple’s Mac lineup?
Given Apple’s shift to in-house silicon chips, these upcoming M4 Macs are eagerly anticipated. The new 14-inch and 16-inch MacBook Pros will likely retain their familiar design with an abundance of ports, vibrant displays, and their beloved tactile keyboards.
However, the real buzz surrounds the performance improvements that the M4 chip will bring. With a beefier GPU, these machines should handle both everyday and creative tasks with ease, and Apple Intelligence, Apple’s take on AI, is expected to shine even brighter.
Reports also hint at potential upgrades to peripherals such as the Magic Keyboard, Magic Mouse, and Magic Trackpad. While a complete redesign might be too much to hope for, a switch from the outdated Lightning port to USB-C seems likely, especially given Apple’s recent pivot to standardising ports across its devices.
Impact Shorts
More ShortsA potential Halloween treat?
In addition to hardware reveals Apple may also take this opportunity to roll out the latest versions of its operating systems.MacOS Sequoia 15.1 is expected to land next week.
The updates will introduce new features like enhanced Siri capabilities, improved writing tools, smarter photo clean-ups, and Notification Summaries. One exciting addition to macOS Sequoia is iPhone Mirroring, which allows users to drag and drop files seamlessly between their Mac and iPhone.
Meanwhile, developer betas of macOS Sequoia 15.2, iPadOS 18.2, and iOS 18.2 are also in the works, introducing even more advanced features powered by Apple Intelligence. Among the expected highlights is a new Image Playground app, aimed at bringing creative tools to the Mac in innovative ways.
As the countdown begins, the rumour mill hints at a potential surprise on Halloween, October 31. If Apple’s announcements stretch into that spooky day, many are hoping the company will add a playful touch – perhaps even a sweet treat or two.
With just days to go, the excitement is building. Whether you’re looking forward to the improved performance of the M4-powered Macs or eagerly waiting for the latest software updates, it’s clear that Apple is about to deliver something big. Whatever tricks or treats Apple has in store, all eyes will be on the week starting October 28.
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