Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’

Apple’s highly anticipated Vision Pro headset hit stores last Friday, ushering in what the tech giant envisions as the era of “spatial computing.” Apple sees the Vision Pro as a transformative product on par with the groundbreaking iPhone of 2007, the Vision Pro aim to redefine human interaction with technology, bridging the physical and virtual worlds. But, Apple hates when people refer to it as a VR headset, and wants people to call it a spatial computer. While Apple CEO Tim Cook expressed excitement about users experiencing the “magic” of the Vision Pro, analysts anticipate challenges due to its hefty price tag of $3,500. With predictions of selling only around 1 million devices in the first year, experts draw parallels to the initial scepticism surrounding the iPhone’s success, which ultimately became a ubiquitous part of modern life. Spatial computing, a term Apple prefers over augmented reality (AR) and virtual reality (VR), describes the seamless integration of the physical and virtual realms, enabling users to interact with objects and spaces harmoniously. This technology incorporates elements of AR and artificial intelligence (AI), revolutionizing human-computer interaction and potentially transforming various devices into spatial computing devices. Industry consultant Cathy Hackl, working on apps for Vision Pro, believes this moment marks a pivotal shift, asserting that spatial computing will revolutionize how devices understand and interact with the world. Over 600 apps, spanning television networks, video streaming services, video games, educational tools, and work-related applications like Zoom, are set to be available on the headset upon launch. However, concerns linger about the potential negative impact of immersive spatial computing experiences, with worries that users may perceive reality differently without the headset, contributing to screen addiction and increased isolation. Apple faces competition from other tech giants like Google, working on a 3D videoconferencing service, and Meta Platforms, with its Quest headset. Still, Apple’s marketing prowess and consumer loyalty position the Vision Pro as a potential trendsetter in spatial computing. While the concept of spatial computing has been around for two decades, Apple’s Vision Pro distinguishes itself with high-resolution screens, three-dimensional video playback, and intuitive hand and eye gesture controls. Described as a technology adapting to users rather than the other way around, spatial computing aims to provide a natural and seamless interaction experience. The true impact and naturalness of spatial computing, particularly in social scenarios, remain uncertain as users navigate a world viewed through these futuristic goggles. (With inputs from agencies)