 "Apple is reportedly preparing three key products for its spring launch: the iPad 11, iPad Air, and iPhone SE 4. Image Credit: Reuters")
The tech world has been buzzing with rumours about Apple’s first major product launches of 2025. While some suggested that new devices, including the iPhone SE 4 and iPads, could debut as early as January alongside iOS 18.3, a more reliable source has now poured cold water on those expectations.
Instead, it seems Apple is gearing up for an April release, aligning better with its typical launch patterns and supply chain considerations.
Why April makes more sense
Apple has historically favoured spring for launching its iPhone SE models, avoiding the busy holiday quarter and the immediate post-Christmas lull. January is a challenging month for new releases, as most consumers who wanted new devices likely bought them over the holidays. Moreover, launching in January could strain Apple’s supply chain, especially for the A18 processors shared between the iPhone SE 4 and the flagship iPhone 16 models.
An April launch provides a sweet spot. It allows Apple to restock its supply chain after the holiday rush and aligns with the season when customers often look to upgrade their devices. It also keeps Apple in line with its previous product cycles, making an April timeline both practical and predictable.
What to expect from the lineup
Apple is reportedly preparing three key products for its spring launch: the iPad 11, iPad Air, and iPhone SE 4. The iPad 11 is expected to feature the powerful A18 processor, introducing enhanced Apple Intelligence features to the tablet. Meanwhile, the iPad Air could see an upgrade to the M4 chip, hinting at the possible arrival of the M5-powered iPad Pro later in the year.
As for the iPhone SE 4, it is anticipated to be a significant update, incorporating the A18 chip and potentially becoming Apple’s first carbon-neutral iPhone. Launching it in April could tie in with Earth Day, further highlighting Apple’s sustainability efforts.
The role of iOS 18.3 and beyond
Apple is expected to release iOS 18.3 in January or early February, focusing on bug fixes and laying the groundwork for the new hardware. However, the big push for new features tied to Apple Intelligence seems reserved for the spring launch. This would coincide with an updated iOS 18.4, expected before WWDC in June.
By spacing out its announcements and launches, Apple ensures it maintains momentum leading into WWDC while giving each product its moment to shine. With this careful planning, April is shaping up to be a pivotal month for Apple’s early 2025 lineup.