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AI in Maruti Suzuki cars? Automaker buys stake in tech startup to use AI/ML for new models
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  • AI in Maruti Suzuki cars? Automaker buys stake in tech startup to use AI/ML for new models

AI in Maruti Suzuki cars? Automaker buys stake in tech startup to use AI/ML for new models

FP Staff • March 25, 2024, 11:19:24 IST
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Maruti Suzuki has acquired 6.44 per cent stake in an Indian AI startup, Amlgo Labs for Rs 1.99 crore. Maruti Suzuki hopes Amlgo’s AI and ML models will help it take crucial decisions in enhancing the quality of new vehicle models

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AI in Maruti Suzuki cars? Automaker buys stake in tech startup to use AI/ML for new models
Maruti Suzuki plans on leveraging advanced analytics and AI in making decisions for their upcoming cars. Image Credit: Reuters

India’s leading car manufacturer, Maruti Suzuki, announced its acquisition of a 6.44 per cent equity stake in Amlgo Labs, a startup specializing in data analytics, cloud engineering, machine learning (ML), and artificial intelligence (AI). The investment, totalling Rs 1.99 crore, reflects Maruti Suzuki’s commitment to leveraging advanced technologies to bolster the quality of its upcoming vehicle models.

Amlgo Labs, with offices in Gurugram and Bengaluru in India, as well as in Delaware, United States, operates at the forefront of technological innovation in data-driven decision-making.

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Maruti Suzuki’s investment in Amlgo Labs is facilitated through the Maruti Suzuki Innovation Fund, which aims to strategically invest in startups demonstrating high levels of technological prowess. This marks the company’s second such investment, following its previous investment in Sociograph Solutions Private Limited in June 2022.

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Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited, expressed the company’s ongoing commitment to fostering innovation in collaboration with startups. He emphasized Maruti Suzuki’s active participation in the Startup India initiative, aimed at bolstering the startup ecosystem and encouraging the development of innovative solutions tailored to the automotive industry. Takeuchi highlighted the potential of the investment in Amlgo Labs to enhance the quality of new vehicle models through advanced analytics and machine learning.

Ajay Yadav, Founder of Amlgo Labs Private Limited, acknowledged the fruitful collaboration with Maruti Suzuki, which has facilitated the augmentation and scaling up of operations for Amlgo Labs. He emphasized the combined expertise of Amlgo Labs in data analytics, ML, and AI-based solutions, along with the mentorship and networking opportunities provided by Maruti Suzuki, which will enable further refinement of their offerings.

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The partnership between Maruti Suzuki and Amlgo Labs underscores the automotive giant’s commitment to harnessing cutting-edge technologies to drive innovation and improve product quality, ultimately enhancing the customer experience.

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