Watch Reimagined

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Watch Reimagined - Total results - 2
No more queues; Online-only Apple Watch purchases during the launch
News & Analysis

No more queues; Online-only Apple Watch purchases during the launch

Looks like, with the new product category, Apple has reworked its strategy too. Of course, it will make you wait, but not in long physical queues.

With primetime TV, Apple hopes to hook customers for new Watch
News & Analysis

With primetime TV, Apple hopes to hook customers for new Watch

As Apple debuts its smartwatch on Friday, the technology company focused efforts to drum up buzz on U.S. television, using expensive primetime spots to entice customers to the fledgling wearable technology market.