Soft Power

International Yoga Day's success notwithstanding, India's soft power push will lack potency unless backed by hard power

Without building military efficacy and boosting growth in the same way as China did, no amount of yoga day celebrations will have any lasting effect.

'German Days' in Mumbai: Business, innovation and culture is all set to converge from 4 to 7 October

The Indo-German Chamber of Commerce, along with the Consulate General of the Federal Republic of Germany, will be hosting "German Days" between 4 and 7 October at the Mahalaxmi Racecourse.

International Yoga Day 2017: Can yoga's popularity be counted as India's soft power?

People from 192 countries in 251 cities participated in the celebration of International Yoga Day, which cost a hefty Rs 32 crore to execute.

Baahubali 2, Dangal's overseas box office success is a testimony to Indian film industry's soft power

Dangal’s success in China deserves to be celebrated, as does Baahubali’s box office collection. It’s a sign that the Indian entertainment industry has been able to translate the goodwill it has built up over the years — in the oddest of corners in the world — into good business.

In 'Bollywood Boom', Roopa Swaminathan outlines India's rising soft power

Bollywood has become a formidable power in the international entertainment market — and it is winning India brownie points

Sushma Swaraj's use of soft power against Amazon was unnecessary, heavy-handed

Sushma Swaraj, just exercised India's soft power, in a manner that China frequently does when it concerns Tibet and Taiwan.

'Soft power' not enough to serve India's foreign policy goal in Afghanistan

India’s soft power in Afghanistan has reached its limits. Now is the time to develop a 'smart power' approach along with other stakeholders in Afghanistan.

#Raisina Dialogue: PM Modi leads India's soft power push to expand global footprint

In one of his visits to Kazakhstan, Kyrgyzstan, Turkmenistan and Tajikistan of Central Asia, Prime Minister Narendra Modi returned much enlightened about the untapped potential of India’s soft power.

Power doctrine of Ajit Doval: Why it is much better than empty Gandhi-giri

NSA Ajit Doval enunciated the right ideas on how India should seek to strengthen itself and learn to punch at its weight.

UN's decision to mark International Yoga Day shows 'soft power' of India: Sushma Swaraj

UN's decision to commemorate the International Day of Yoga underlines the appreciation for India and its growing soft power, Sushma Swaraj has said.