Sachinat40

Carry on, Tendulkar. 40 is just a number

By persisting in the face of ageist barriers, he is setting yet another benchmark for the sport and those who play it.

Sachin at 40: 'Forty is the old age of youth'

As Sachin Tendulkar, one of the greatest cricketers the world has ever seen, turns 40, we present a selection of soundbites from famous figures on age and the process of getting old.

May the final stanza of Sachin's career play out as he deserves: Chappell

Media and former cricketers united in celebrating Sachin Tendulkar's 40th birthday Wednesday as speculation continues over when the prolific batsman will end his international career.

Tendulkar turns 40, thanks fans for 'unconditional love'

Tendulkar said he wanted to thank each one of his fans personally for supporting him for over 24 years.

The Tendulkar brand and why it still works

What is the main hook behind Tendulkar’s brand appeal and can he ever get it to Michael Jordan or David Beckham levels?

You've just got to be good enough: Alec Stewart’s advice for Tendulkar

The last person since the start of the Millennium to do so was England’s wicket-keeper batsman Alec Stewart and he spoke to Firstpost in an exclusive interview.

Kolkata plans a 40-kilo birthday cake for Tendulkar

Ahead of Mumbai Indians 8pm match, Tendulkar will cut a giant 40-kilo cake ordered by the Cricket Association of Bengal in the lawn outside the dressing room. The chocolate cake will be made up from special cocoa from Ghana and Madagascar.