Online Advertising

Sundar Pichai to meet European Union antitrust chief on Friday

The chief executive of Alphabet Inc's Google and the European Union's antitrust chief will meet on Friday, following the U.S. technology group's formal rejection this month of a spate of charges, including blocking rivals in online search advertising.

Chinese consortium acquires Media.net for $900 mn in biggest ever all-cash deal

The deal gives Media.net access to the Chinese online advertising market, which is currently the second largest in the world, Turakhia said.

Verizon's Yahoo acquisition makes Tim Armstrong a key figure

With the Yahoo-Verizon deal Monday, AOL chief Tim Armstrong has re-emerged as a figure who may be key in the effort to shape a new internet strategy.

Young Indians prefer mobiles for news, entertainment over traditional media

Young Indian consumers are preferring mobile devices over traditional media like television and radio for information, current affairs as well as source of entertainment and this trend is poised to surge in the coming years.

Amazon plans software to take on Google's AdWords for online advertising

Amazon's system would resemble Google's AdWords, and is planned to make it easier for marketers to reach the company's users.

Online ad market likely to touch Rs 2,938 cr by next year

The online advertising market is expected to reach Rs 2,938 crore by March 2014 in the country, a report said today.

Will lack of trust destroy Facebook's ad sales?

Facebook's reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy the virtual goods that make money for it.

Online pirates sustain on legitimate ad dollars finds study

And now get ready for ads on Mozilla's Firefox browser

Mozilla, the company behind the Firefox Internet browser, will start selling ads as it tries to grab a larger slice of the fast-expanding online advertising market.

IBM-created tech to help ads understand if you're introverted or extroverted

The need to understand a person’s like and dislikes, their behaviour and actions, in order to target online advertisements at them is never ending....