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IPL sponsorship: Vivo's Rs 2,199 cr investment is 'outrageous'; will work only if it has offerings beyond smartphones
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IPL sponsorship: Vivo's Rs 2,199 cr investment is 'outrageous'; will work only if it has offerings beyond smartphones

Logically, no one would give away this kind of money for a title sponsorship. The IPL sponsorship can only be a short-term strategy