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Latest News on Mediamatters
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Mediamatters - Total results - 61
Feb 04, 2014
RBI's currency exchange drive may fuel land deals but not property pricesThe central bank's move is unlikely to have a significant impact on India's real estate market for the simple reasons that sellers may not want to transact in the pre-2005 currency series as they may find it difficult to convert these notes to new ones.
Jan 30, 2014
TBWA\India ropes in Rajshekar Patil as its Creative DirectorPatil joins from Contract Mumbai where he was Creative Director for Cadbury and Asian Paints.
Jan 23, 2014
WE: Indians spend up to 187% more on brands they follow online97% of Indian respondents surveyed follow their favourite brands on social channels.
Jan 21, 2014
From awareness to sale in 15 minutes: The new rules of marketingThere is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways.
Jan 16, 2014
Star Sports launches 'The new face of Hockey'The campaign shows all team players showcasing their skills at different locations in the region.
Dec 30, 2013
No hard sell, great attention to detail: The two best Indian ads of 2013That's what's common to the two best ads of 2013. Forget about selling and focus, simply, on story-telling. The selling will happen on its own.
Dec 27, 2013
Incredible India launches short film contest for travelersIncredible India presents Pixel13, a short-film contest to promote Indian tourism
Dec 27, 2013
Interview with Maurice Levy: Publicis-Omnicom deal on trackThe advertising and marketing world was shocked when six months ago Maurice Levy announced 'the merger of equals'. Storyboard editor Anant Rangaswami met the 71 year old Levy to find out more, and key in on his vision for 2014.
Dec 25, 2013
Martin Sorrell's holiday reading recommendationsSir Martin Sorrell, CEO - WPP, recommends a reading list for professionals and media advertising and communications as we approach the holidays.
Dec 24, 2013
Sir Martin Sorrell on sign-on bonus, procurement and moreSir Martin Sorrell talks about the major events, intricacies and highlights in the communications, marketing and advertising universe that took place last month.