With ad agencies more and more under the microscope from client companies, seeking to cut costs, the Group FMG model with its India-centric production tilt is tipped to grow in appeal.
Appointment a strategic step toward strengthening corporate brand in key geographies, and to enhance collaboration with customers and the rapidly globalising workforce.
He will be responsible for all go-to market resources in India and also be an integral part of sales and marketing.
Among its various popular brands, Nescafe's performance is likely to come under the scanner. A strategy rethink to regain volume growth might help it to exploit its opportunity in India.
Unlike the last few years, media houses have chosen to stay away from Goafest this time. With media being such an important element in the communication ecosystem, the absence is something the organisers have to think about.
Device enables to disseminate real time data on pest and diseases, weather data, commodity market prices to farmers.
If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers.
A new type of spam campaign using QR codes has been recently spotted, says ESET.
R. Sivakumar will move to new role within Intel
The so-called benefits from opening up retail FDI is illusory. The US is unhappy with Wal-Mart and the latter is looking for easier options like India.
The RBI says the positive perception about Indian economy has gone down from 61.2 percent in the last quarter to 56.9 percent in September 2011.
Every success story in India, from Kolaveri di to The Dirty Picture, has to have a marketing moral. But isn't there more to success than being enshrined in a business school course?
Merwin will mentor and guide CustomerXPs' Sales and Marketing functions.
Salesforce.com has unveiled the Radian6 Social Marketing Cloud that extends the social enterprise to marketing with new features