Marketing

Showing of 101 - 120 from 152 results
Marketing - Total results - 152
Is marketing driving Time's Manmohan Singh cover?
India

Is marketing driving Time's Manmohan Singh cover?

Was putting Manmohan Singh on the cover of the Asian edition of the Time magazine a decision taken to boost sales?

How a global ad agency thrives by outsourcing work to India
World

How a global ad agency thrives by outsourcing work to India

With ad agencies more and more under the microscope from client companies, seeking to cut costs, the Group FMG model with its India-centric production tilt is tipped to grow in appeal.

KPIT Cummins Names Melissa Womack Global Head - Marketing
Biztech

KPIT Cummins Names Melissa Womack Global Head - Marketing

Appointment a strategic step toward strengthening corporate brand in key geographies, and to enhance collaboration with customers and the rapidly globalising workforce.

Trai bats for the consumer
India

Trai bats for the consumer

The new Trai regulations make landmark changes that will dictate the total volume of advertisements per hour on TV channels.

PTC India Appoints Jeffrey W Wilmot As Senior VP And Country Manager
Biztech

PTC India Appoints Jeffrey W Wilmot As Senior VP And Country Manager

He will be responsible for all go-to market resources in India and also be an integral part of sales and marketing.

Madison Avenue turns to social game advertising
News & Analysis

Madison Avenue turns to social game advertising

Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York's Times Square and does nothing but play video games for at least an hour or two a day.

100 years on and Nestle still can't conquer India?
Business

100 years on and Nestle still can't conquer India?

Among its various popular brands, Nescafe's performance is likely to come under the scanner. A strategy rethink to regain volume growth might help it to exploit its opportunity in India.

Goafest 2012: getting reduced to an advertising jamboree
Life

Goafest 2012: getting reduced to an advertising jamboree

Unlike the last few years, media houses have chosen to stay away from Goafest this time. With media being such an important element in the communication ecosystem, the absence is something the organisers have to think about.

Now, the government will look into misleading ads
India

Now, the government will look into misleading ads

The government is setting up a National Consumer Protection Agency (NCPA) to monitor and penalise companies that make misleading claims in their advertisements.

Krishidhan Empowers Field Force With 3G Android Tablets
Biztech

Krishidhan Empowers Field Force With 3G Android Tablets

Device enables to disseminate real time data on pest and diseases, weather data, commodity market prices to farmers.

Indian youth drink, snack and talk, says Brand Equity
Business

Indian youth drink, snack and talk, says Brand Equity

If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers.

QR Codes By Marketers Can Attract Attacks On Smartphones
Biztech

QR Codes By Marketers Can Attract Attacks On Smartphones

A new type of spam campaign using QR codes has been recently spotted, says ESET.

Cricket's marketing loss will be Bollywood's gain
Business

Cricket's marketing loss will be Bollywood's gain

If the viewer is moving away from cricket, so will the marketer.

Hot new marketing trends for 2012
Business

Hot new marketing trends for 2012

Still using the same tired marketing tactics you were using five years ago? Those won't work in luring young Indian consumers. It is time for your company to rise to the demands of the digital age.

Why does India want to import a misery called Wal-Mart?
Business

Why does India want to import a misery called Wal-Mart?

The so-called benefits from opening up retail FDI is illusory. The US is unhappy with Wal-Mart and the latter is looking for easier options like India.

Not just India Inc, consumers also losing confidence
Business

Not just India Inc, consumers also losing confidence

The RBI says the positive perception about Indian economy has gone down from 61.2 percent in the last quarter to 56.9 percent in September 2011.

The dirty picture of India: A nation of petty marketers
Business

The dirty picture of India: A nation of petty marketers

Every success story in India, from Kolaveri di to The Dirty Picture, has to have a marketing moral. But isn't there more to success than being enshrined in a business school course?

Merwin Fernandes Joins CustomerXPs As Strategic Advisor
Biztech

Merwin Fernandes Joins CustomerXPs As Strategic Advisor

Merwin will mentor and guide CustomerXPs' Sales and Marketing functions.

Salesforce.com Unveils New Radian6 Social Marketing Cloud
Biztech

Salesforce.com Unveils New Radian6 Social Marketing Cloud

Salesforce.com has unveiled the Radian6 Social Marketing Cloud that extends the social enterprise to marketing with new features