Marketing

Showing of 81 - 100 from 152 results
Marketing - Total results - 152
Should CIOs Want To Rise Up The Corporate Ladder, Or Just Enjoy Their Jobs?
Biztech

Should CIOs Want To Rise Up The Corporate Ladder, Or Just Enjoy Their Jobs?

The CIO, as the argument goes, is being overwhelmed by the marketing department's sudden access to technology and this is hurting them emotionally.

Businesses That Ignore Marketing Automation Do So At Their Own Peril: Ovum
Biztech

Businesses That Ignore Marketing Automation Do So At Their Own Peril: Ovum

Marketing automation is becoming a business imperative for attracting and keeping customers, and is central to the long-term survival of the modern enterprise, finds Ovum.

The Economist's Nick Blunden: 'Digital is the way to go'
Brands

The Economist's Nick Blunden: 'Digital is the way to go'

The Economist's global digital publisher, Nick Blunden spoke about the constant evolution of advertising due to a number of developments in the digital media.

Challenges Facing Marketers In Data Collection And Analysis
Biztech

Challenges Facing Marketers In Data Collection And Analysis

The biggest challenge facing brand marketers is their inability to reach "potential" customers, according to a recent survey by SAP Mobile Services.

Why Daikin's 'Cool A School' campaign is just scam marketing
Life

Why Daikin's 'Cool A School' campaign is just scam marketing

Give rural school kids air-conditioners. That is Daikin's solutions to the suffering of school children in rural India.

Web Check: 'Creativity Whack Pack' App
Brands

Web Check: 'Creativity Whack Pack' App

On Web Check, we have Suman Srivastava from consultancy Marketing Unplugged

ONGC plans capex of Rs 35k cr for next fiscal
Business

ONGC plans capex of Rs 35k cr for next fiscal

State-owned Oil and Natural Gas Corp (ONGC) plans to invest over Rs 35,049 crore next fiscal in exploration and production of oil and gas -- 4 percent increase over capital expenditure in 2012-13.

Retailers taking tech battle for shoppers to next level
News & Analysis

Retailers taking tech battle for shoppers to next level

The store of the future has arrived and it is threatening to leave technology laggards behind...

Wipro, ThinkVine Partner To Enable Consumer Goods Cos Improve Marketing Performance
Biztech

Wipro, ThinkVine Partner To Enable Consumer Goods Cos Improve Marketing Performance

To provide solutions and services that will optimise marketing plans and drive brand growth.

Facebook challenge to Google: Marketing is more than clicks
Tech

Facebook challenge to Google: Marketing is more than clicks

Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that "clicks," the current metric of choice, tell only half the story.

Facebook challenge to Google: Marketing is more than clicks
News & Analysis

Facebook challenge to Google: Marketing is more than clicks

Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that "clicks," the current metric of choice, tell only half the story.

Call of the mall: Tricks they use to make you spend more
Business

Call of the mall: Tricks they use to make you spend more

The big retailers know a lot about how to get you to buy more. Here are a few tricks you should be acquainted with.

Mahindra Satyam, IFS Ally For Joint Sales, Mktg Activities
Biztech

Mahindra Satyam, IFS Ally For Joint Sales, Mktg Activities

To work towards joint sales and marketing for IFS Applications.

Social Networking For Business: Facebook Etiquette
Biztech

Social Networking For Business: Facebook Etiquette

Businesses just need to put a little effort into making sure the way the content is presented is appropriate for where it is place.