Marketing

Showing of 61 - 80 from 152 results
Marketing - Total results - 152
Coke to soften celebratory marketing if unrest hits Brazil during the World Cup
Sports

Coke to soften celebratory marketing if unrest hits Brazil during the World Cup

Coke's change in stance came after demonstrations flashed across Brazil last year at the Confederations Cup due to public anger at the high level of spending on the World Cup compared with public services.

Dear Google, I don't ALWAYS want to buy underwear
Brands

Dear Google, I don't ALWAYS want to buy underwear

What Ads by Google does is alerting the competitors about a potential quarry, as it were, belatedly when the purchase for all one knows has already been consummated.

Coca-Cola India's Venkatesh Kini
Brands

Coca-Cola India's Venkatesh Kini

The move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.

Sir Martin Sorrell on sign-on bonus, procurement and more
Brands

Sir Martin Sorrell on sign-on bonus, procurement and more

Sir Martin Sorrell talks about the major events, intricacies and highlights in the communications, marketing and advertising universe that took place last month.

WARC CEO Lousie Ainsworth on lessons for marketers
Brands

WARC CEO Lousie Ainsworth on lessons for marketers

CNBC Storyboard's Pavni Mittal caught up with WARC's CEO, Louise Ainsworth and spoke to her about WARC's India plans

LXRmarketplace Number 1 On SEO Tools Ranking
Biztech

LXRmarketplace Number 1 On SEO Tools Ranking

The venture by NetElixir is aimed towards delivering digital marketing insights to SMEs through modular applications and affordable costs.

BI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close
Biztech

BI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close

Vodafone McLaren Mercedes F1 team is accessing valuable consumer data, by tapping into the pulse of social media data, with SAP Social Media Analytics by NetBase during the Indian Grand Prix event.

The CIO In The Age Of The Customer
Biztech

The CIO In The Age Of The Customer

The power of consumers to access new information, compare products and services, and seek advice and recommendations amounts to a cosmic shift in the way businesses deal with their customers.