Six reasons why chatbots have to feature in your marketing plan
Chatbots are simple, elegantly constructed programs that are easy to build and can help you automate repetitive tasks, reach new customers, save time and money, and improve customer experience.
Startups face knowledge gap in digital marketing
A recent survey of startups in India revealed gaps in understanding that could lead to a stormy relationship between them and digital marketing.
Bolstering the marketing playbook with predictive analytics
At a time when tech savvy consumers are eagerly embracing e-commerce, predictive analytics can make a big impact by helping players make the most of data.
BenQ retains top rank in Indian projector market: Report
Taipei-based technology products marketer BenQ has once again emerged as the top player in the Indian projector market
How brands target audiences who are constantly switching screens
We are a generation of multi-screeners and we are constantly switching between laptops, mobile devices, wearable devices, tablets, connected TVs & Google Glass soon.
App Promo clients can now access CleverTap mobile engagement platform
CleverTap, the mobile engagement platform, announced a global partnership with App Promo, a marketing and promotional agency that help developers succeed in the discovery, downloads and monetisation of mobile
Oracle buys Crosswise to strengthen its Data-as-a-Service capabilities
Oracle recently announced it signed an agreement to acquire Crosswise, a provider of machine-learning based cross-device data which enables marketers and publishers to take benefit from from cross-device advertising, personalisation and analytics.
Ransomware: Extortionist hackers borrow customer service tactics
cyber-criminals have professionalized ransomware schemes, borrowing tactics from customer service or marketing, law enforcement officials and security firms say.
Asus appoints Marcel Campos as Marketing Director, Mobile Division in India
Marcel brings with him 15 years of experience in the field of marketing and branding and will be responsible for introducing and executing integrated strategies that support Asus’ business plans
Amazon India sees six-fold jump in sales but net loss widens to Rs 1,724 crore: Reports
Amazon Inc's net loss has gone up to Rs. 1,724 crore for its India business in the year ended March 2015
Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century
Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years?
From Saina to Srikanth: How much is an Indian badminton player worth?
According to Mishra, the advantage of signing a badminton player over a cricketer is one of clarity over clutter.
Xiaomi's marketing coup: Roping in Ratan Tata is a really big deal
Xiaomi does not need Ratan Tata's investment. But it could not have asked for a better brand ambassador than him, even if that is not what he is supposed to be
70% of marketers will spend more on social media ads in 2015: Report
84 percent of respondents said they plan to increase or maintain marketing budgets in 2015 with social and mobile marketing topping the priorities list.
Bad music being sold with good marketing in Bollywood: Kailash Kher
Singer Kailash Kher says there is a wave of "bad product being sold with good marketing" in Bollywood.
Flipkart reshuffles top execs: Myntra's Mukesh Bansal new marketing chief, CFO quits
Flipkart Vice-President (Marketplace) Ankit Nagori's role has also been expanded and he will now be responsible for books and general merchandise categories as well
Digital marketing budgets set to rise by 8% in 2015: Gartner
Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.
New marketing alliance to urge you to sell on OLX, and buy on Flipkart
The first phase of the tie-up will be kicked off with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying the new products on Flipkart.