Chatbots are simple, elegantly constructed programs that are easy to build and can help you automate repetitive tasks, reach new customers, save time and money, and improve customer experience.
At a time when tech savvy consumers are eagerly embracing e-commerce, predictive analytics can make a big impact by helping players make the most of data.
Taipei-based technology products marketer BenQ has once again emerged as the top player in the Indian projector market
We are a generation of multi-screeners and we are constantly switching between laptops, mobile devices, wearable devices, tablets, connected TVs & Google Glass soon.
CleverTap, the mobile engagement platform, announced a global partnership with App Promo, a marketing and promotional agency that help developers succeed in the discovery, downloads and monetisation of mobile
Oracle recently announced it signed an agreement to acquire Crosswise, a provider of machine-learning based cross-device data which enables marketers and publishers to take benefit from from cross-device advertising, personalisation and analytics.
cyber-criminals have professionalized ransomware schemes, borrowing tactics from customer service or marketing, law enforcement officials and security firms say.
Marcel brings with him 15 years of experience in the field of marketing and branding and will be responsible for introducing and executing integrated strategies that support Asus’ business plans
Amazon Inc's net loss has gone up to Rs. 1,724 crore for its India business in the year ended March 2015
Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years?
According to Mishra, the advantage of signing a badminton player over a cricketer is one of clarity over clutter.
Xiaomi does not need Ratan Tata's investment. But it could not have asked for a better brand ambassador than him, even if that is not what he is supposed to be
84 percent of respondents said they plan to increase or maintain marketing budgets in 2015 with social and mobile marketing topping the priorities list.
Singer Kailash Kher says there is a wave of "bad product being sold with good marketing" in Bollywood.
Flipkart Vice-President (Marketplace) Ankit Nagori's role has also been expanded and he will now be responsible for books and general merchandise categories as well
Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.
The first phase of the tie-up will be kicked off with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying the new products on Flipkart.