Localisation

All phones to have one regional language by 2017; original content is the need of the hour

Translation can only take you so far, there is just no substitute for locally made original content in regional languages.

What India needs in a defence offsets policy: Greater technology transfer and thrust on localisation

India is the world’s largest defence importer and has steadily held this position for the previous 5 years.

Mind your Language! Localise online portals to Globalise markets

The world no doubt is open for businesses who would understand the need of consumers can communicate in their own language and personalise offerings as needed in different markets...

Barbie, Uno cards maker Mattel goes local in India

Local production helps Mattel get products to store shelves faster, cut down on import duties and reduce costs associated with moving products around, the toymaker said.

Localisation helps Honda launch new, cheaper CRV

Its the custom duty relief is being passed on to the consumer. The new pricing of the CRV means it will overlap significantly with prices of the Accord luxury sedan

Yahoo India expands into five more Indian languages

By the end of 2012, Yahoo India will provide content in eight local Indian languages in a bid to expand its user base.