Indian Broadcasting Foundation

Ads on TV: Why advertisers and broadcasters are fighting it out

To the broadcasters, the absence of ads, thanks to a dispute with the advertising agencies, is a body blow that is costing them, according to estimates, as much as Rs 30 crore per day.

TAM suspends audience measurement reports for 2 months

As the govt pushes towards digitisation of cable services in the four metros, rating agency TAM will suspend bringing out its audience measurement reports for two months fearing that discrepancies could creep in its data during the switchover to digital.