India Shining

No poor NRIs please: Why Pravasi Bharatiya Divas is no cause to celebrate

What was ostensibly conceived as an Old Boys’ re-union of sorts where all Indians living abroad were supposed to be welcomed on equal terms has gradually ended up as a club of mostly American and European rich NRIs.

Why Congress has learned the wrong lessons from India Shining

The lesson drawn from India Shining should have been that feel good advertisement campaigns run by the government and paid for by the taxpayer, do not really matter in an electoral democracy as diverse as India. Instead the government, which is seen tom-tomming its own achievement, comes across as arrogant. But the parties in power love it.

Cartoon: BJP's election pitch, from 2004 to 2014

Jaitley questions logic behind Rahul's BJP balloon jibe

He also said while Congress has only 2-3 allies, the number of allies with NDA was on the rise and would go up further.

NDA left Assam in darkness during its rule, says Gogoi

A day after BJP President Rajnath Singh accused UPA government of failing on all fronts, state Chief Minister Tarun Gogoi on Friday shot back at the opposition party saying it was "completely divided" and "full of ambitious leaders".

Can the 'Bharat Nirman' ad campaign fill in for Manmohan Singh's silence?

Can the Bharat Nirman campaign speak for Manmohan Singh's silence or will it meet the same fate as NDA's failed 2004 India Shining campaign?

'India Shining' redux: Will UPA's 'Bharat Nirman' campaign be its undoing?

Can the UPA's 'Bharat Nirman' campaign change the fortunes of the alliance in the next election?

Bharat Nirman to India Shining: Why it needs to stop

The Bharat Nirman campaign is suspiciously like every other political campaign that preceded it. And like the others, its likely that you footed the bill.

Will BJP have guts to run a 2014 'Gujarat shining' campaign?

The BJP now faces a Gujarat Shining moment. Should it run a positive campaign around Narendra Modi's fine economic achievements?

Poor, middle class, media: who is MMS talking to?

Instead of coming up with a communication strategy that impresses the international community, Manmohan Singh and his party would do well to listen to the needs to the nation's people.