Imagination Technologies

Apple to focus on chip design in-house to reduce costs; to stop sourcing chips from Imagination

Apple once relied heavily on ARM to design the main processor for the iPhone, but it now licenses only the basic ARM architecture and designs most of the chip itself.

Apple wants to build its own graphics chip for its iOS devices, dumps current chipmaker

Imagination technologies’ PowerVR chips have been a staple of Apple’s iOS devices for years. This will soon change, however, as Apple has announced that it will no longer use Imagination Technologies’ chips in its devices.

PowerVR GPU making company wants to bring virtual reality to low-end Android devices

A report now claims that the company wants to bring high-quality VR experiences to low-end Android smartphones.

Apple says not making an offer for supplier Imagination

Apple said on Tuesday it had talked about buying its supplier Imagination Technologies but did not plan to make an offer for the British graphics chip designer at the moment.

Nvidia to license its GPU, visual computing portfolio to target bigger market

Nvidia is set to take on the likes of Qualcomm and ARM as the GPU maker, in its blog, has stated that the company will be licensing its GPU and the visual computing portfolio.

Apple supplier Imagination hit by competition fears

Booming sales of Apple's iPhones and iPads were not enough to ease concerns on Tuesday that British supplier Imagination Technologies is overly reliant