Deepak Fertilisers forays into hand sanitiser segment; evaluates other IPA-based product opportunities
Deepak Fertilisers is leveraging its existing strong distribution network along with pharmacy and hypermarket chains, modern trade and e-commerce channels to make the product easily available on pan-India basis.
Coronavirus Outbreak: Godrej Consumer Products bets big on hygiene products segment; expects it to be 'new core' in next 2-3 years
Godrej Consumer Products performance in India and African markets was impacted during the lockdown, however, in some markets as Indonesia, it has reported growth this quarter despite challenges.
Coronavirus outbreak: FMCG firms limit operations only to essential items; Amazon, Walmart to stop non-essential sales
As various state governments issue notifications, the FMCG firms are in discussions with them to ensure that manufacture and distribution of essential products are streamlined
Some FMCG firms are also educating consumers by engaging their brands to communicate with the consumers, through special campaigns on digital and mainstream media, to make them aware about the benefits of regular hands wash as prevention for coronavirus