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Consumers and the new addiction: customisation
Suman •The consumer today is addicted to customisation. Everything needs to be personal and unique to the consumer. And brands all around the world are noticing this trend.
Why didn't Apple just call it the iPhone 5? Here's why
Suman •Freakonomics argues that Apple's decision to name the latest iPhone as 4s is bad marketing. It would have done better as iPhone 5. Would it, really?
Economy in 'Gambhir phase'; T20 quick-fixes won't work
Fp Archives •Pain-killers and medicine can help Gambhir play a crucial IPL match, but his shoulder will really heal only with rest and recuperation. It's the same with the global and Indian economy. The time for quick-fixes is over. The economies have to slow down, cool and build new momentum for growth.
In the name of cricket, we market grief, violence and greed
Tom Alter •Plots are hatched – not how to dismiss a batsman, but to capture viewers and create markets where they do not exist.
Unfriending: the new friending
Nishad Ramachandran •The Facebook friends list is getting shorter. Just pray that you are accepted in the circle of life, owned and created by Google.
Backing up your brain. One little app at a time
Nishad Ramachandran •Starting with a telephone directory to new digital platforms like Facebook, Google and Outlook calendar, apps like Rememeberthemilk and programs like Basecamp we have started to slowly outsource our brain.
Eight lessons marketing professionals can learn from Kolaveri
Nishad Ramachandran •While it may not be possible to give into client demands and churn out more "Kolaveri" videos, there are some valuable lessons that marketing professionals can learn from the video's runaway success.
When technology fills in for human connection
Nishad Ramachandran •A USB device that would wake up when a friend of mine logged on to IM, made me smile. The reason why this fascinates us is because we are the first generation of humans who have been touched by technology.
Eight marketing lessons from Facebook's IPO
Nishad Ramachandran •From the dangers of not innovating all the time, to creating ecosystems that others can profit from, the Facebook IPO has a number of valuable lessons for marketing professionals.
This Tastes So … White!
Suman •We have always known that colours affect your mood. But guess what, it might even affect the way consumers perceive your product’s taste, service and value.