Tencent has become conscious of local sensibilities in the wake of its marketing missteps for Arena of Valor.
The move marks Tencent's attempt to meet the Chinese govt’s call for controls to combat addiction.
The extent of the e-gaming boom was on display in Beijing in November at the world final of League of Legends, with a prize of over $4 million at stake.
Only Apple Inc with a market capitalisation of about $873 billion followed by Alphabet Inc, Microsoft Corp and Amazon are worth more.
WeChat Pay and Alibaba’s Alipay, which dominate China’s digital payment market, have sought to expand their global footprint.
The gaming addict was reportedly playing the multiplayer online game "Honour of Kings" when she suddenly lost vision from her right eye.
Tencent Holdings trumped forecasts to post its best-ever quarterly results, driven by higher income from smartphone games, payments and online advertising.
Chinese gaming giant Tencent Holdings Ltd will launch its mega-hit smartphone game "Honour of Kings" in the EU and United States this year.