But what this whole digital experiment ultimately revealed is that, though music and movies have been using fashion to their own ends for decades now, reversing the equation doesn’t really work.
Designer Sabyasachi Mukherjee announces collaboration with fashion retailer H&M; collection to release on 16 April
Sabyasachi Mukherjee will collaborate with international clothing brand H&M for the first time for its range Wanderlust.
H&M's latest slogan 'I Love GBV' sparks protests over acronym's association with gender based violence
H&M has said that the acronym GBV in the tagline was an abbreviation of the Italian designer Giambattista Valli and and any other associations were unintentional.
Deepika Padukone shared the ad on her social media, quipping that it was the 'icing on the cake or more like butter on toast'.