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H&M's latest slogan 'I Love GBV' sparks protests over acronym's association with gender based violence
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H&M's latest slogan 'I Love GBV' sparks protests over acronym's association with gender based violence

H&M has said that the acronym GBV in the tagline was an abbreviation of the Italian designer Giambattista Valli and and any other associations were unintentional.