Fuelband

Despite the hype, nobody wants a smartwatch

The smartwatch may not be the big next step forward in wearable tech that everyone believes it to be...

Nike FuelBand developer Jay Blahnik joins Apple, might work on the iWatch

Let’s put the iPhone 5S and 5C rumours on the backburner and talk about our favourite rumoured product from the house of Apple – the iWatch. Even

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.