Festive Sale

Diwali 2016: How online fashion stores leverage tech to prepare for festive sale

Smaller players too have left no stone unturned to maximize gain from loosened customer purse strings for this period, investing heavily in technology back-end platforms and front-end improvements, starting as early as February in some cases.

Flipkart, Amazon up their ante with exclusive deals, freebies as festival fever catches up

With the festival sales season ready to go live in the next 24 hours time, online retailers like Flipkart and Amazon are going extra mile to stitch exclusive deals with number of smartphone and TV companies