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The feminist success of Lijjat Papad: How the venture started by seven women in 1959 employs thousands today
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The feminist success of Lijjat Papad: How the venture started by seven women in 1959 employs thousands today

Lijjat's commitment to women's empowerment reflects its inconspicuous beginnings, when seven housewives gathered on a Mumbai rooftop one sunny morning to prepare four packets of papads. They ran the business on a shoestring budget, with annual sales in 1959 amounting to just over Rs 6,000, a fraction of their current revenue.