UEFA said in a statement released late Tuesday it “started the search for a marketing and sales partner” to complete deals within an agreed strategy for three seasons of club competitions from 2024-27.
According to the IRIS/YouGov study carried out among 15,000 people "with an interest in football", 55 percent of respondents want to see the top international competition more often than every four years, says FIFA.
Investors seemed to agree with Andrea Agnelli's move over European Super League, with Juventus shares soaring 18% in trading Monday on the Milan stock exchange.
They plan to leave the UEFA-sanctioned Champions League and start their new tournament "as soon as possible", with plans for three more founding members to join and five other clubs to be invited annually.
We take a look at some of the reaction to the news of breakaway European Super League by 12 of the biggest clubs.
Six Premier League teams - Liverpool, Manchester United, Arsenal, Chelsea, Manchester City and Tottenham - are involved, alongside Real Madrid, Barcelona, Atletico Madrid, Juventus, Inter Milan and AC Milan.
UEFA is planning to announce its reforms to the Champions League on Monday, with an expansion to 36 teams from 32 and two 'wildcard' slots expected to be among the plans.
European football split as elite clubs like Barcelona, Real Madrid and Manchester United threaten breakaway league
The Premier League wrote to clubs on Sunday saying its rules prevent clubs joining competitions without its approval and urging them to distance themselves from any Super League.
UEFA confirmed on Friday that the reforms were at the top of the agenda for the meeting in the Swiss town of Montreux, on the eastern shore of Lake Geneva.
The proposals on the table would lead to a complete overhaul of how the group stage of Europe's premier club competition works from 2024.
From Swiss System at group stage to more matches, here's what reformed UEFA Champions League will look like
Plans for what the reformed version of the Champions League — supposed to stave off the threat of a breakaway Super League — will look like are already an open secret. This is how things are set to change:
A UEFA-led proposal to change its clubs competitions in 2024 — abolishing traditional four-team groups and adding 100 Champions League games in a 36-team format — was being presented to more than 200 European Club Association members
Bundesliga chief executive Christian Seifert slams 'cash-burning' European clubs for chasing Super League
UEFA is pursuing an expanded 36-team format that gives more guaranteed games and revenue that elite clubs have demanded, while also retaining a path to qualifying for teams from all of Europe's top-tier leagues
The idea was knocked on the head by European football boss Aleksander Ceferin the following February.
The Court of Arbitration for Sport ruled two weeks ago that some of UEFA's accusations of financial violations by City could not be proven and others were time-barred because they did not meet a five-year statute of limitations.
Coronavirus Outbreak: European football clubs facing $4.5 billion loss in revenue due to pandemic, says ECA study
ECA chairman Andrea Agnelli, who is also the president of Italian club Juventus, has called the pandemic “a real existential threat” to the football industry.
European Club Association meets in Geneva over Champions League reforms as teams continue to remain divided
The battle over the future of the Champions League will resume on Monday and Tuesday when the European Club Association (ECA) meets in Geneva and the leadership faces rebellion from members.
Champions League: Bayern Munich CEO Karl-Heinz Rummenigge slams proposals to reform tournament into three-tiered system
Bayern Munich CEO Karl-Heinz Rummenigge denied the magazine's claims that he had previously supported the idea of weekend fixtures in a leaked e-mail to Agnelli
The German Football League (DFL) and its member clubs have unanimously rejected proposals to reform the UEFA Champions League.
LaLiga president Javier Tebas says Champions League revamp would jeopardise Spanish domestic competitions
LaLiga president Javier Tebas said Champions League revamp will lead to greater inequality as there will be less money from media rights for clubs