Emarketer

Wal-mart to join hands with Google to enter the voice-shopping platform

Google will offer hundreds of thousands of Walmart items on its voice-controlled Google Assistant platform from late September.

Snapchat's teen and adult population is expected to overtake Instagram and Facebook in the US in 2017

Photo-sharing app Snapchat is expected to overtake Facebook for the first time in the US.

Facebook has more than 5 million businesses advertising on the platform each month

Facebook Inc plans to announce on Monday that more than 5 million businesses are advertising on the social network each month and that it is updating its suite of ad services.

More than 80 percent youngsters use smartphones for shopping, says a study

The findings, by digital marketing firm Regalix, showed that a whopping 83 percent used their advanced smartphones for some online retail shopping, emarketer.com reported on Wednesday.

Here's what marketers think of YouTube's data analytics capabilities

Agency and marketing executives interviewed by eMarketer expressed higher levels of satisfaction with YouTube’s data and analytics.

Indian mobile-phone sales drop first time in 20 years

Indian mobile-phone sales have dropped for the first time in 20 years, raising the question: Is a slowdown at hand for the world’s fastest-growing smartphone market?

Twitter pins ad revenue hopes on new partnership, acquisition

Twitter efforts to reassure disaffected ad buyers may hinge on the success of two deals that were announced along with its bleak forecast, advertisers and analysts said.

Facebook now has 1.44 billion users worldwide

Facebook said that profit in the first quarter plunged 20 percent from a year ago but revenues got a lift from robust growth in mobile advertising.

Yahoo seeking to harvest ad revenue from other mobile apps

Yahoo is giving away a toolkit for managing mobile apps in a move aimed at reaping more revenue from smartphones and tablets as CEO Marissa Mayer scrambles to catch up to the Internet company's rivals.

Twitter used by 17 percent of social network users in India: Report

While reporting Twitter in India has clocked a double digit growth rate, a market research firm said the micro-blogging site accounts for only 17 percent of the total social network users in one of the world's largest Internet markets.