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Elon Musk vs Apple: World's richest man sets up showdown with most valuable public company
Explainers

Elon Musk vs Apple: World's richest man sets up showdown with most valuable public company

Elon Musk has been poised to confront Apple since taking over Twitter. His business plan is to shift revenue advertising to a greater reliance on subscription sales. But any new subscription revenue will be subject to Apple’s practice of taking as much as a 30 per cent cut

You may now soon be able to write longer tweets, increasing word limit to 1000 characters 'on to-do list': Elon Musk
World

You may now soon be able to write longer tweets, increasing word limit to 1000 characters 'on to-do list': Elon Musk

Musk has shown interest in the idea of increasing the character limit on a number of occasions since his takeover of the platform

Apple stopping its ad-spends on Twitter is a big concern for Elon Musk
News & Analysis

Apple stopping its ad-spends on Twitter is a big concern for Elon Musk

Ever since Musk took over, Twitter has lost nearly 50 of its top 100 advertisers on the platform. Apple alone spends about $100 million a year on Twitter ads, but that is not the only reason why Musk has singled out Apple.

Elon Musk is picking a fight with Apple, and no, it has got nothing to do with free speech
News & Analysis

Elon Musk is picking a fight with Apple, and no, it has got nothing to do with free speech

Elon Musk is worried about Apple suspending their ad spending on Twitter. He is also trying to avoid the 30 per cent commission that Apple charges on transactions through the App Store. Most of all though, Musk is pissed by Apple’s guidelines for content moderation for apps on App Store.

Twitter owner Elon Musk signals new 'war' against Apple over its tight control over App Store
World

Twitter owner Elon Musk signals new 'war' against Apple over its tight control over App Store

Musk also joined the chorus crying foul over a 30 per cent fee Apple collects on transactions via its App Store, the sole gateway for applications to get onto its billion plus mobile devices

More new users signing up, hate speech and fake profiles going down on Twitter: Elon Musk shares stats
World

More new users signing up, hate speech and fake profiles going down on Twitter: Elon Musk shares stats

According to data gathered by Musk, after his takeover, Twitter has been performing better on all indicators that had been subject to criticism from detractors

Elon Musk is a visionary but 'terrible fit for Twitter',says American author Stephen King
World

Elon Musk is a visionary but 'terrible fit for Twitter',says American author Stephen King

Elon Musk's decision to implement the blue tick fee did not go well with many. Even some advertiser pulled back their leg from the site.Also, celebrities including Whoopi Goldberg and Gigi Hadid quit Twitter in the days following its acquisition

Elon Musk credits ‘The Simpsons’ for predicting his Twitter takeover back in 2015
World

Elon Musk credits ‘The Simpsons’ for predicting his Twitter takeover back in 2015

Musk shared a photo from the 12th episode of the 26th season, 'The Musk Who Fell to Earth', that seemed to allude to his purchase of Twitter

Elon Musk announces gold, gray and blue badges for Twitter accounts
World

Elon Musk announces gold, gray and blue badges for Twitter accounts

According to Musk, accounts for companies will have the gold check, government accounts will have the grey check and all individual accounts will have the blue check and all verified accounts will be manually authenticated before check activates

Taking a cue from Elon Musk, UP Police takes to Twitter; attempts to solve problems online
India

Taking a cue from Elon Musk, UP Police takes to Twitter; attempts to solve problems online

Without waiting for anyone else to chip in, the Uttar Pradesh police answered its own rhetorical question implying that if the UP police solved problems of citizens over Twitter then it does constitute as work and also ends up resolving the problem amicably

Why is a giant sculpture of Elon Musk on a goat being paraded in Texas?
World

Why is a giant sculpture of Elon Musk on a goat being paraded in Texas?

The owners of a cryptocurrency firm called Elon Goat Token have spent a whopping $600,000 on a sculpture of Elon Musk that shows his head attached to the body of a goat, wearing a Dogecoin necklace and riding a rocket. It is intended to convey that the billionaire is the Greatest Of All Time (GOAT)

Gold tick for companies, blue for individuals: Musk & Twitter finally crack how to tackle impersonations
News & Analysis

Gold tick for companies, blue for individuals: Musk & Twitter finally crack how to tackle impersonations

Elon Musk has announced Twitter will resume with paid verification next Friday. According to the new plan, Twitter will assign a gold tick for companies, grey for government agencies and blue for individuals, while manually authenticating each applicant.

Explained: Twitter wants to diversify its revenue beyond advertising, but it's no small task
World

Explained: Twitter wants to diversify its revenue beyond advertising, but it's no small task

The issue is that Twitter depends on advertising for 90 per cent of its revenue. Advertisers, on the other hand, do not necessarily need Twitter and can turn to other social networks

Explained: Who is George Hotz, the iPhone hacker, hired by Elon Musk to fix Twitter search?
World

Explained: Who is George Hotz, the iPhone hacker, hired by Elon Musk to fix Twitter search?

Elon Musk has hired George Hotz for 12 weeks to fix Twitter’s search feature. The choice is quite surprising as the 33-year-old, who gained recognition for being the first to hack into an iPhone, has shared frosty ties with the billionaire over Tesla and its auto-pilot feature

Elon Musk confirms that Twitter will be reinstating most banned accounts in the coming weeks
News & Analysis

Elon Musk confirms that Twitter will be reinstating most banned accounts in the coming weeks

Of the 3 million followers of Elon Musk voted in the poll, about 72 per cent voted 'yes' to reinstate most banned accounts on Twitter. Starting next week, we will see a lot of accounts being reinstated that were affected by Twitter bans.

Elon Musk announces 'amnesty' for banned Twitter accounts after poll
World

Elon Musk announces 'amnesty' for banned Twitter accounts after poll

The announcement comes as Musk faces pushback that his criteria for content moderation is subject to his personal whim, with reinstatements decided for certain accounts and not others

More than a third of Twitter’s top 100 clients have not advertised on the platform in the past two weeks
News & Analysis

More than a third of Twitter’s top 100 clients have not advertised on the platform in the past two weeks

Many of Twitter’s top advertisers, including 14 of the top 50 brands, have stopped their ad spends since Musk’s acquisition. Last year, nearly 90 per cent of the company’s $5 billion revenue came from advertising, which makes this situation alarming for Musk and his team.

Is Elon Musk going to make public Twitter’s inside story on ‘censorship’ of Hunter Biden laptop saga?
World

Is Elon Musk going to make public Twitter’s inside story on ‘censorship’ of Hunter Biden laptop saga?

The New York Post in October 2020 reported leaked emails proving Joe Biden's meeting with a board member of Burisma Holdings, a year before he pressurised the Ukrainian government to fire an investigator who was probing a corruption case against Burisma. Twitter, however censored the story as fake

Elon Musk chucks ‘Stay Woke’ t-shirts for ‘Stay at Work’ merchandise
World

Elon Musk chucks ‘Stay Woke’ t-shirts for ‘Stay at Work’ merchandise

'Stay Woke' t-shirts were made in 2016 to support “The Black Lives Matter’ (BLM) movement and were endorsed by Twitter's co-founder and former CEO Jack Dorsey at conferences

How Elon Musk's management style is a lesson in what not to do
World

How Elon Musk's management style is a lesson in what not to do

Elon Musk appears in a hurry to make Twitter into a money-spinner. But it takes time to understand the requirements for successful organisational change. Changing management never quite goes to plan. But it's difficult to tell whether Musk has a plan at all