Dentsu India

When the product fails, Congress blames the advertising

As anyone in advertising or in marketing will tell you, there is no advertising that can sell a poor product or a product that is not wanted by consumers.

He will tweet. He will Facebook. He will be super Rahul!

Highly-priced PR firms have been hired to create a buzz around Rahul Gandhi in social media projecting him as a young, vibrant leader with people connect. They will apparently handle Gandhi's Twitter account and Facebook page.