Dd Kisan

Splurge in the time of falling ratings: Amitabh Bachchan gets Rs 6.3 cr to endorse DD Kisan

The actor has been paid a whopping Rs 6.31 crore, reportedly the highest he's ever been paid for an endorsement.

Modi launches 'DD Kisan' channel, pushes for farmers' growth

Making a strong pitch for growth of farmers, Prime Minister Narendra Modi on Tuesday launched a television channel for farmers, DD Kisan, which would provide information about best agricultural practices and related content, to mark the completion of his government's first year in office.

Amitabh Bachchan to promote 'DD Kisan' in Doordarshan campaign

Bollywood superstar Amitabh Bachchan will feature prominently in a Doordarshan campaign aimed to popularise 'DD Kisan', an exclusive channel for farmers and rural India.

DD Kisan: Farmers will soon have 24-hour TV channel dedicated to agriculture

Doordarshan and also the All India Radio already have been running programmes related to agriculture and farming.<br />