Customer Engagement

Sales Cos Must Upgrade Skills, Processes To Meet B2B Tech Buyer Expectations

Changes in customer engagement force rethinking of go-to-market and sales models, finds Gartner.

SAP's Real-Time Social Insights To Revolutionise Customer Engagement

SAP HANA platform to now include Social Contact Intelligence analytic application for enhanced marketing insights.

Apollo Munich Health Insurance Ups Customer Engagement With Microsoft SharePoint

Apollo Munich Health Insurance deploys Microsoft SharePoint Server 2010 to launch a health and wellness portal, to enhance the level of engagement with its customers.

Betaout, a Noida startup offering user engagement tools to e-commerce sites

One of the important factors is customer engagement that helps convert a user into a buyer, and Bangalore-based Betaout is helping do just that.

abof.com deploys IBM solutions for online fashion portal

IBM solutions offer abof.com a scalable platform, order fulfillment options and customer engagement features.

The Banks Balance: Humanising customer experience in the connected age

It’s crucial for banks to find a balance between bringing traditional customer service into the digital age and creating an experience that still has a human element at its core.

The Golden Rules Of Customer Engagement

Ripul Kumar, Founder and CEO, Kern Communication delves on how companies fail to understand users and risk losing them to competition.