Commercialisation Of-kitsch

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From kaali-peeli taxis to 'Indian Chinese' food, how Mumbai's kitsch commodifies the city's peculiarities
Life

From kaali-peeli taxis to 'Indian Chinese' food, how Mumbai's kitsch commodifies the city's peculiarities

In a panel discussion titled ‘Multipolis Mumbai: Kitsch and the City,’ organised by Avid Learning and the National Gallery of Modern Art last month, the aesthetic was unanimously accepted as an authentic language of the street. Examples of kitsch in Mumbai that emerged were ‘Indian Chinese’ and other seemingly absurd food combinations that evoke emotional responses. A panelist described the Saifee Hospital as a 'giant cupcake,’ along side the flashy, colourful lights splayed atop the elegant Victoria Terminus station’s art deco architecture.