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Citrus Pay cashback festival to encourage digital payments; cash transactions our biggest competitors, says co-founder Jitendra Gupta
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Citrus Pay cashback festival to encourage digital payments; cash transactions our biggest competitors, says co-founder Jitendra Gupta

In conversation with Firstpost, Jitendra Gupta, co-founder and MD of Citrus Pay tells us how the company aims at encouraging digital payments, not just online but also offline stores by empowering just about everyone from your local kirana store to a vegetable vendor.